SURGE Is a concept completely created from scratch. The purpose of this conceptual brand is to bring awareness to bicycle customization, more specifically bicycle painting. The website is a community run site that offers the user a portal to events and/or projects that are happening in the world of bicycle customization.
Users can also access a bicycle library database to in turn customize and realize their own bicycle custom paint jobs.
Creative direction for this project was heavily reliant on colour, typography and cleanliness/organization of the layout. SURGE helps you create your dream bike, so it makes sense that the website is as equally pleasant to look at and interact with. Ease of access is so important in a community/forum website as it’s where many people of the same interests gather to show off their own projects.